Owning a salon means not only finding ways to attract new clients but ensuring your clients leave satisfied time and time again. The recipe for success lies in providing excellent customer service that begins the moment your client walks in the door and continues until well after they’ve left. Making clients feel welcome, appreciated, and heard, in addition to providing excellent beauty services, will ensure that new clients consistently turn into devoted regulars.
Make Your Clients Feel Welcome
Though it may seem obvious, it can’t be stressed enough how vital it is to make clients feel welcome when they enter your salon. Ensure that there is a team member available at the reception desk to greet them and give them their full attention while they ask any questions they may have about your salon or services. These seemingly simple actions go a long way in showing your clients that they are valued.
Listen To Your Clients’ Needs
When a client visits your salon– especially the first time– listening to their needs is key. Remember that no service is one-size-fits-all; every client will have different concerns or priorities. After your client has expressed what they want, it’s good practice to offer just a few clear suggestions. Clients who are undecided may find it even more difficult to make a choice if presented with too many options up front. When they ask follow-up questions, be patient and answer kindly; even though these services are a daily occurrence for you, that is not the case for your client.
Build Personal Relationships
Making your clients happy goes beyond the services they receive. People will remember how you made them feel long after their haircut has grown out or their color has faded. Building personal relationships play a significant role in how your clients feel when they leave your salon. Ask questions about their families, careers, and interests, and listen attentively. Making an effort to get to know your clients beyond their style preferences goes quite a long way.
Respect Your Clients’ Time
In the same way that you would understandably be frustrated if your client arrived late, your client will likely be frustrated if you’re running behind. Lateness can make customers feel neglected, undervalued, and potentially disrespected. Time management is key, especially when you have several clients lined up. It’s important to schedule yourself or your stylists in such a way that clients won’t be made to feel like their time is being wasted or that your salon is disorganized. No matter how solid your services may be, if the client can’t rely on their appointment to be on time, they are unlikely to leave happy or to return.
Don’t Forget the Little Touches
Many services that your salon may provide require your clients to sit in a chair for a number of hours. While they wait for the color to process, little touches like offering tea, coffee, champagne, or wine can make the time pass much faster. Furthermore, these extras will ensure that your client feels seen and attended to, even when there’s nothing to do but wait. Consider offering your clients a selection of magazines or screening movies throughout the day. Anything that helps your clients pass idle time can make a sizable difference.
Stay In Touch
Social media isn’t just for marketing or attracting new clients. Having public social media accounts allows your clients to stay in touch with you and keep you on top of their minds when they next require a cut or color. Follow your clients and invite them to do the same. They will be excited to see any work you share on your page, and it may even inspire their next service.
Invite Feedback
No matter how hard you try to make your clients feel special, there is always bound to be room for improvement. When you ask for feedback, it shows that you respect your client and that you are willing to listen to their concerns and take accountability. Even in situations where your best intentions fall short, asking your clients for feedback in order to make improvements can turn even the worst situation into a win for both parties. If you're looking for a Nashville hair salon that respects your time and gives personal attention, look no further than Fruition Salon. We'll make sure you're completely satisfied time and time again.
